Uks is Pakistan’s representative for the Global Media Monitoring Project (GMMP). The GMMP is the world’s largest and longest longitudinal study on gender in world’s media and is coordinated by the World Association for Christian Communication (WACC)

Every five years since 1995, GMMP conducts a one-day study of the representation and portrayal of women and men in the news media across the globe to analyze women’s presence in relation to men, gender bias and stereotyping in the news media content. The global, regional and national reports can be found online at