- Hopscotch

Hopscotch is an Uks initiative that monitors entertainment media for gender representation. It is an online platform and a safe space for those who don’t subscribe to the cultural demonization of women in entertainment media and presents a critique of the messages being sent to us about woman.
News Coverage
Controversial drama Hadsa banned following outrage
Similarly, the UKS Research Centre lodged a complaint with Pemra against the drama series, emphasising the need for an immediate halt to its screening. Members of Hopscotch, a media monitoring group, also submitted complaints. They demanded a public apology from the production company, writer, director, producer, and the entire cast for causing mental distress to the survivor...
Read MoreExperts’ advice stressed before depicting persons with mental illnesses on TV
“Do Pakistani TV dramas get it right when it comes to mental health?” The answer to this pertinent question started a vibrant online discussion on Wednesday organised by Uks Research, Resource and Publication Centre on Women and Media through its initiative ‘Hopscotch’ that examines television drama content and its effects on viewers. The discussion kicked off with a thought-provoking presentation looking at mental health and stigma. Are Pakistani dramas further stigmatising mental health or are they raising awareness?...
Read MoreAre our TV dramas looking for love in all the wrong places?
A group of rights activists, writers, researchers, educationists, journalists and politicians met online recently under the umbrella of Hopscotch, an initiative of the Uks Research, Resource and Publication Centre on Women and Media that examines drama content, to ponder over what is happening in Pakistani television dramas and whether there is a world beyond romance and love stories in the alternate universe of producers and production house...
Read More
Pakistan’s foremost research, resource and publication centre dedicated to gender equality and empowerment
get to know us
FOLLOW US
CONTACT US
Head Office, Islamabad
Office 4B - 4C, 4th Floor, Gulberg Palace, E-11/3 Markaz Islamabad.
Karachi Office
DHA Karachi, Pakistan
Land Line Number
+92 51 2712416
+92 51 8489945
+92 51 2712416