Uks Workshop for Media Students

Funded by WACC

Project – Gender Equality in Media: Beyond Advocacy and Awareness

Participants – Media Students.

Facilitators/Locations –

Islamabad, Quetta, Swat, Karachi. (20 sessions in 5 universities )

To train media students to analysis media content through gender lens using Uks and WACC’s tools and toolkits.

These sessions contributed towards creating gender-aware journalism students who could challenges the re-enforcement of sexism, gender-based roles, portrayal and stereotypes through news media in Pakistan

Funded by National Endowment for Democracy (NED – Phase-II)

Project – Gender Just Media Drive

Participants – 53 participants including faculty and students from various universities.

Facilitators/Locations –

Islamabad, Karachi

The aim of this consultation was to Gender-sensitise faculty and their role in sensitizing the students. To revise the existing curricula to ensure gender is taught as a course; and increased awareness and responsibility of mass communication department’s faculty and students as pro-active media watch groups using Uks’s gender-sensitive CoE and WMCC.

The participating universities list:

  • Bahria University, Islamabad
  • Islamic International University Islamabad
  • NUST University, Islamabad.
  • SZABIST University, Islamabad.
  • Alama Iqbal Open University, Islamabad.
  • Fatima Jinnah Women University, Rawalpindi.
  • Riphah University, Islamabad
  • NUML University, Islamabad.
  • G.C University Lahore
  • Preston University Islamabad
  • University of Karachi, Karachi
  • Federal Urdu University of Arts, Sciences and Technology, Karachi
  • Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Karachi
  • Bahria University, Karachi
  • Aawaz Institute of Media Sciences, Karachi
  • Greenwich University, Karachi

Funded by DAI AAWAZ Resource Fund

Project – Giving Voice to the Voiceless

Participants – 213

Trainer/Facilitator –

Amira Parveen (Mansehra), Amra Hussain (D.I.Khan), Amjad Ali (Swat), Hamza Ali (Kohat),

Partner universities in the selected 6 locations:

Hazara University Mansehra (43 students) – 15th December, 2016

Gomal University D.I.Khan (26 students) – 8th November, 2016

University of Swat (30 students) – 8th November, 2016

KUST University Kohat (30 students) – 12th August, 2016

Bacha Khan University Charsadda (27 students) – 26th October, 2016

University of Haripur (57 students) – 24th October, 2016

February – March, 2016

Funded by National Endowment for Democracy (NED)

Project – Gender Just Media Drive

Participants -162

Student Trainers/ locations –

Abdul Waheed & Muhammad Sipah (Turbat), Javid Mustafa & Arooj khan (Mardan), Sanober Shoro & Rasool Bukhsh (Hyderabad),

Masooma Mudasir & Muhammad Aqid (Peshawar), Naimus Sehar & Bushra Zahra (Multan), Haider Sherazi & Erum khan (Karachi), Afia Mushtaq & Mehak Khurrum (Islamaabad)

Each of the media coordinators at the conclusion of the session with university students identified two students who conducted these seven peer-to-peer outreach sessions to reach out to their peers and increase their awareness about their social responsibilities as media consumers. The journalists/coordinators assisted the students in conducting these sessions.

University of Turbat (28 participants) – 16th March, 2016

Abdul Wali Khan University (20 participants) – 10th March, 2016

Chambers of Commerce & Industries Hyderabad (26 participants) – 3rd March, 2016

Edwardes College Peshawar (19 participants) – 25th February, 2016

Bahaudin Zakariya University Multan (26 participants) – 24th February, 2016

Federal Urdu University Karachi (22 participants) – 23rd February, 2016

Islamic International University Islamabad (21 participants) – 18th Feb, 2016

Funded by DANIDA

Project – More Women in Media

Participants – Upto 1000

Trainer/Facilitator –

Tasneem Ahmar

In the first year of the project, Uks conducted five 2-day training workshops with groups of students from Media and Mass Communication departments of partner universities in major cities across Pakistan to spread awareness regarding the gender-sensitive Code of Ethics for media, sensitized reporting of women and gender issues and encouraging female students to come in the practical field.

In the second year of the project, Uks managed five 2-day training workshops with the same groups of students from Media and Mass Communication departments (trained earlier in the first year of the project) of partner universities for further awareness regarding the gender-sensitive Code of Ethics for media, producing sensitized media content on women and gender issues. The sessions aimed to encourage female students to pursue media as their careers while highlighting the social and workplace hurdles holding them back.

Partner Universities:

  • Fatima Jinnah University, Rawalliindi
  • University of lieshawar
  • Federal Urdu University Karachi
  • Islamia University Bahawalliur
  • University of Baluchistan Quetta
  • G.C University Faisalabad

Funded by National Endowment for Democracy (NED)

Project – Media Literacy

Participants – 12-14 students from each partner university

Trainer/Facilitator –

Rafia Arshad

Uks involved selected educational institutions for effective representation of youth. The training workshops focused on monitoring and analysis of the content of the media – p rint and television on selected issues and themes, inclusion of Media Literacy in Mass Communication and Gender Studies Department as a subject/tool and also skills of desk and field research imparted to students based on media monitoring, audience feedback to gauge viewer reception across strata, cities and demographic groups through Audiences’ Forum.

Year One (12 Students each University):

Quaid-e-Azam University, Islamabad

Fatima Jinnah Women‘s University, Rawalpindi

Lahore College University, Lahore

Federal Urdu University, Karachi

University of Peshawar, Peshawar

Islamia University, Bahawalpur

Two (12-14 students each university):

SZABIST, Islamabad

Federal Urdu University, Karachi

University of the Punjab, Lahore

KUST University Kohat

International Islamic University, Islamabad

Bahauddin Zikriya University, Multan

Islamia University, Bahawalpur

Hazara University, Mansehra


Funded by UNFPA

Project – Motivating Pakistani Youth into Changing Mindsets through Development of Sensitive Media Content on Gender-Based Violence (GBV)

Participants -1035

Trainer/Facilitator –

Tasneem Ahmar

Saadia Haq

Uks identifying more than 30 young girls and boys from various schools and colleges in and around the cities of Islamabad, Rawalpindi, Lahore, Karachi, Peshawar and Quetta. Uks trained these selected youth into reviewing and analyzing available material i.e. newspapers, radio and television content on women issues to gauge how portrayal and representation of women impacts the minds of the youth. The youth were also trained on how to develop material for their peers. The aim was that this material addressed GBV in a positive way which in turn led to a positive change in social norms about zero tolerance for GBV.

two training workshops were:

5-day training workshop was held in Karachi

3-day training workshop was held in Islamabad


Funded by National Endowment for Democracy

Project – Promoting Public Discourse on Media Content in Pakistan

Participants – 12 students from each academic institute.

Trainer/Facilitator –

Sumera Abbasi

Orientation sessions with students of Gender Studies and Mass Communication Departments to impart knowledge and skills on how to analyse and draw meanings from their media experiences.

The trained students were to hold FGDs with public as media consumers, aimed at educating and empowering the people -viewers and readers – about their rights and responsibilities regarding the media and to promote Media Literacy through a culture of dialogue and analysis.

The following universities participated in the study:

  • Quaid-e-Azam University, Islamabad,
  • Fatima Jinnah Women’s University, Rawalpindi
  • Lahore College University, Lahore
  • Federal Urdu University, Karachi
  • University of Peshawar, Peshawar,
  • Islamia University, Bahawalpur